THE "WHAT YOU NEED TO KNOW ABOUT THE MUSIC INDUSTRY SERIES" PART 6

INTERNET KILLED THE ROCKSTAR

I know I started part 5 that way, but it just sounds so cool ya dig, plus it sets the tone for this blog. I know on part 5 we spoke about branding. I was suppose to talk about how to get your brand out. Well that isn't the exact topic, however the information can be applied to that.

The Internet has by far been one of the most bittersweet inventions of our time. To have the ability to transfer information from one place to the next in a matter of seconds is amazing. The Internet has been the source of information. There is nothing you can't find. INCLUDING FREE MUSIC AND VIDEO.

The horrible part of the Internet is just that. Its no information that you are not unable to obtain. This has nearly destroyed the music industry. Album sales haven't been this low in years, decades even.

Through all the turmoil, its not as bad as it seems. At one point in time you became someone in the music industry when you were untouchable. Your appearance was as big as a UFO sighting. Today that rule doesn't apply. Your fans need to know you on a personal basis, and the Internet is the best way to do it.

Its so many ways to reach your friends but the most popular are the following:
-MYSPACE.COM
-TWITTER.COM
-FACEBOOK.COM
-YOUTUBE.COM
-BLOGSPOT.COM

Each of these sites allow your fans to contact and talk to you personally. The first thing that you need to understand is that nobody is a fan. Instead they are friends. They expect to be treated as one. Reply to those who contact you. Depending on how many friends you have this may not be possible, and if not then let it be known. Post a bulletin letting them know how you feel and that you will respond the moment you can. Don't just leave them waiting, keep them in the loop.

My favorite has been Twitter. It gives me the opportunity to inform my fans of exactly what I'm doing at that very moment. Now to all my independent or upcoming artist, there is one thing I want to say. STOP KILLING YOURSELF TRYING TO GET THE CELEBS TO NOTICE OR BECOME YOUR FOLLOWERS!!! Concentrate on the consumers, those are the followers you want. Trust me, if you get thousands of followers the celebs will follow. Why? Because they want to know what you are doing so that they can be a part of it. And besides, they are your competition. How much help do you think they will give to you honestly?

The next is blogging. BLOG!! BLOG!! BLOG!! I can't stress that enough. This is your way of giving your fans, I'm sorry...friends, exactly what's on your mind. What subject to blog on, who cares just do it. Look at it as having a phone conversation. Half the time when you dial a number you have no idea what you are going to talk about, but when you hang up you've discuss 10 different topics by the time you hang up. Treat blogging the same. Inform you friends of what's on your mind.

If you don't have a youtube channel then something is wrong. Most artist want to be on TV. Well, this is your chance. Youtube is your own personal broadcasting network. What type of TV shows have dominated the past 10 years? Reality shows!! People love real life. Even better, people love real life that they can relate to. Give the world your story. Show them what you go through.

Facebook and Myspace go without saying. These are two of the largest social networks there are. Facebook is just reassuring those who know you what to look for or what to expect from you. Myspace is your own web page, demo, or whatever you want to call it. Have these friends visit your page. Keep them coming. A&R's no longer go through a pile of demos for the next hot thing. They go to Myspace. Let me break it down, its simple.

Millions of Myspace plays + Thousands of Twitter Followers + Hundreds of Youtube views = GOOD INVESTMENT

The key to the process is just as simple. Tie each of these in together and communicate with as many as your friends as possible, on a personal level. Aight that's it for tonight. I have to check my twitter, myspace, facebook, youtube, several blog sites, and emails. MARV & CASH WILL ALWAYS PRACTICE WHAT WE PREACH!!

-CASH-

MYSPACE.COM/MARVANDCASH
TWITTER.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH