OLD SCHOOL GRIND VS NEW SCHOOL TECHNOLOGY

ASHER ROTH, CHARLES HAMILTION, MARV & CASH, B.O.B. ...these are just a few names to look out for. This is the new school. Today's topic is based simply on that "New School". Now its lots of older well known artist who state that hip hop is lost, not what it was, or dead even. When in all actuality its becoming better than it ever was. Unfortunately its lots of older artist who have grown accustom to the traditional way of doing things and are unable to adapt to the music industry's changes. We know now have the Internet which allows us to sell our music from home instead of the trunk of our cars. You can sell your product to kids in China without leaving the bedroom of your home. This eliminates a mass amount of overhead for the independent artist. Think about, 1000 compact disc and fliers cost you about $1000.00 at least. Where at the cost of creating a Jpeg, a compress zip file, and a myspace cost close to nothing and sells the same cd. There is also blogsites and online communities that allow you to communicate with thousands of consumers world wide to build your fan base. My point in saying this is because I want you to understand this is a new age....a digital age. If you don't adapt to it then you will be lost. Its not just because of the kids that the names I mention earlier are surviving this beast we call the music industry, its also the fact that they utilize the Internet in every way possible. The blogs, myspace, viral videos, it all allows them to communicate with the consumer on a more personal level. Over 60% of people do their shopping online. In a little while compact disc aren't going to exist. So what do you do when the consumer no longer buys your product from the device or source that you sell it by? Let me break it down for you, you can't sell 8 tracks in a cd store.....ya feel me. Does that make sense? Get with it or get lost. Now we all have respect for the older generation, you have to. If it wasn't for them we wouldn't be here. So don't get this blog twisted its not a diss to the older generation. No, this is me using my knowledge to spread light on things. This is what I'm saying its a new way of grinding. I'm not saying its better, I'm saying that this new way is more compatible to the process consumer use to make purchases this day and time. What worked back in the day was good for back in the day. But the grind has evolved, the same as everything does. Therefore we need to follow the Asher Roth's, Hamilton's, Marv & Cash's, and etc. of this game.....because this is what works now.

-CASH-
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