WHAT WOULD YOU DO IF THIS WAS YOU??!! I WOULD LOSE MY DAMN MIND!!!..LOL
MYSPACE.COM/MARVANDCASH
TWITTER.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
Wednesday, April 15, 2009
Tuesday, April 14, 2009
THE "WHAT YOU NEED TO KNOW ABOUT THE MUSIC INDUSTRY SERIES" PART 6
INTERNET KILLED THE ROCKSTAR
I know I started part 5 that way, but it just sounds so cool ya dig, plus it sets the tone for this blog. I know on part 5 we spoke about branding. I was suppose to talk about how to get your brand out. Well that isn't the exact topic, however the information can be applied to that.
The Internet has by far been one of the most bittersweet inventions of our time. To have the ability to transfer information from one place to the next in a matter of seconds is amazing. The Internet has been the source of information. There is nothing you can't find. INCLUDING FREE MUSIC AND VIDEO.
The horrible part of the Internet is just that. Its no information that you are not unable to obtain. This has nearly destroyed the music industry. Album sales haven't been this low in years, decades even.
Through all the turmoil, its not as bad as it seems. At one point in time you became someone in the music industry when you were untouchable. Your appearance was as big as a UFO sighting. Today that rule doesn't apply. Your fans need to know you on a personal basis, and the Internet is the best way to do it.
Its so many ways to reach your friends but the most popular are the following:
-MYSPACE.COM
-TWITTER.COM
-FACEBOOK.COM
-YOUTUBE.COM
-BLOGSPOT.COM
Each of these sites allow your fans to contact and talk to you personally. The first thing that you need to understand is that nobody is a fan. Instead they are friends. They expect to be treated as one. Reply to those who contact you. Depending on how many friends you have this may not be possible, and if not then let it be known. Post a bulletin letting them know how you feel and that you will respond the moment you can. Don't just leave them waiting, keep them in the loop.
My favorite has been Twitter. It gives me the opportunity to inform my fans of exactly what I'm doing at that very moment. Now to all my independent or upcoming artist, there is one thing I want to say. STOP KILLING YOURSELF TRYING TO GET THE CELEBS TO NOTICE OR BECOME YOUR FOLLOWERS!!! Concentrate on the consumers, those are the followers you want. Trust me, if you get thousands of followers the celebs will follow. Why? Because they want to know what you are doing so that they can be a part of it. And besides, they are your competition. How much help do you think they will give to you honestly?
The next is blogging. BLOG!! BLOG!! BLOG!! I can't stress that enough. This is your way of giving your fans, I'm sorry...friends, exactly what's on your mind. What subject to blog on, who cares just do it. Look at it as having a phone conversation. Half the time when you dial a number you have no idea what you are going to talk about, but when you hang up you've discuss 10 different topics by the time you hang up. Treat blogging the same. Inform you friends of what's on your mind.
If you don't have a youtube channel then something is wrong. Most artist want to be on TV. Well, this is your chance. Youtube is your own personal broadcasting network. What type of TV shows have dominated the past 10 years? Reality shows!! People love real life. Even better, people love real life that they can relate to. Give the world your story. Show them what you go through.
Facebook and Myspace go without saying. These are two of the largest social networks there are. Facebook is just reassuring those who know you what to look for or what to expect from you. Myspace is your own web page, demo, or whatever you want to call it. Have these friends visit your page. Keep them coming. A&R's no longer go through a pile of demos for the next hot thing. They go to Myspace. Let me break it down, its simple.
Millions of Myspace plays + Thousands of Twitter Followers + Hundreds of Youtube views = GOOD INVESTMENT
The key to the process is just as simple. Tie each of these in together and communicate with as many as your friends as possible, on a personal level. Aight that's it for tonight. I have to check my twitter, myspace, facebook, youtube, several blog sites, and emails. MARV & CASH WILL ALWAYS PRACTICE WHAT WE PREACH!!
-CASH-
MYSPACE.COM/MARVANDCASH
TWITTER.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
I know I started part 5 that way, but it just sounds so cool ya dig, plus it sets the tone for this blog. I know on part 5 we spoke about branding. I was suppose to talk about how to get your brand out. Well that isn't the exact topic, however the information can be applied to that.
The Internet has by far been one of the most bittersweet inventions of our time. To have the ability to transfer information from one place to the next in a matter of seconds is amazing. The Internet has been the source of information. There is nothing you can't find. INCLUDING FREE MUSIC AND VIDEO.
The horrible part of the Internet is just that. Its no information that you are not unable to obtain. This has nearly destroyed the music industry. Album sales haven't been this low in years, decades even.
Through all the turmoil, its not as bad as it seems. At one point in time you became someone in the music industry when you were untouchable. Your appearance was as big as a UFO sighting. Today that rule doesn't apply. Your fans need to know you on a personal basis, and the Internet is the best way to do it.
Its so many ways to reach your friends but the most popular are the following:
-MYSPACE.COM
-TWITTER.COM
-FACEBOOK.COM
-YOUTUBE.COM
-BLOGSPOT.COM
Each of these sites allow your fans to contact and talk to you personally. The first thing that you need to understand is that nobody is a fan. Instead they are friends. They expect to be treated as one. Reply to those who contact you. Depending on how many friends you have this may not be possible, and if not then let it be known. Post a bulletin letting them know how you feel and that you will respond the moment you can. Don't just leave them waiting, keep them in the loop.
My favorite has been Twitter. It gives me the opportunity to inform my fans of exactly what I'm doing at that very moment. Now to all my independent or upcoming artist, there is one thing I want to say. STOP KILLING YOURSELF TRYING TO GET THE CELEBS TO NOTICE OR BECOME YOUR FOLLOWERS!!! Concentrate on the consumers, those are the followers you want. Trust me, if you get thousands of followers the celebs will follow. Why? Because they want to know what you are doing so that they can be a part of it. And besides, they are your competition. How much help do you think they will give to you honestly?
The next is blogging. BLOG!! BLOG!! BLOG!! I can't stress that enough. This is your way of giving your fans, I'm sorry...friends, exactly what's on your mind. What subject to blog on, who cares just do it. Look at it as having a phone conversation. Half the time when you dial a number you have no idea what you are going to talk about, but when you hang up you've discuss 10 different topics by the time you hang up. Treat blogging the same. Inform you friends of what's on your mind.
If you don't have a youtube channel then something is wrong. Most artist want to be on TV. Well, this is your chance. Youtube is your own personal broadcasting network. What type of TV shows have dominated the past 10 years? Reality shows!! People love real life. Even better, people love real life that they can relate to. Give the world your story. Show them what you go through.
Facebook and Myspace go without saying. These are two of the largest social networks there are. Facebook is just reassuring those who know you what to look for or what to expect from you. Myspace is your own web page, demo, or whatever you want to call it. Have these friends visit your page. Keep them coming. A&R's no longer go through a pile of demos for the next hot thing. They go to Myspace. Let me break it down, its simple.
Millions of Myspace plays + Thousands of Twitter Followers + Hundreds of Youtube views = GOOD INVESTMENT
The key to the process is just as simple. Tie each of these in together and communicate with as many as your friends as possible, on a personal level. Aight that's it for tonight. I have to check my twitter, myspace, facebook, youtube, several blog sites, and emails. MARV & CASH WILL ALWAYS PRACTICE WHAT WE PREACH!!
-CASH-
MYSPACE.COM/MARVANDCASH
TWITTER.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
Monday, April 13, 2009
YOU DECIDE
There are no destines, just decisions. Most are difficult, but the ones that are easy are usually the decisions that define who we are.
-CASH-
MYSPACE.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
TWITTER.COM/MARVANDCASH
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
-CASH-
MYSPACE.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
TWITTER.COM/MARVANDCASH
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
Sunday, April 12, 2009
MIKE VICK, PETA, OR DUB-YA?! (...a featured blog from a fellow blogger of mine)
This summary is not available. Please
click here to view the post.
Saturday, April 11, 2009
MARV'S TOP 5 OF THE WEEK
THIS WEEK IS VERY PERSONAL SO I'LL JUST GET TO THE POINT. THESE ARE MY TOP 5 KING MAGAZINE COVERS THAT I SPEND LOTS OF ALONE TIME WITH WHEN I'M IN THE BATHROOM WITH THE DOOR LOCKED!!!
CHRISTINA MILIAN
ASHANTI
TILA TEQUILA
STACY "OH MY GOD" DASH
MISS MARV'S
MYSPACE.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
TWITTER.COM/MARVANDCASH
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
CHRISTINA MILIAN
ASHANTI
TILA TEQUILA
STACY "OH MY GOD" DASH
MISS MARV'S
MYSPACE.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
TWITTER.COM/MARVANDCASH
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
Friday, April 10, 2009
THE "WHAT YOU NEED TO KNOW ABOUT THE MUSIC INDUSTRY SERIES" PART 5
INTERNET KILLED THE ROCKSTAR. I thought it would be cool to start this blog off with that. The reason I choose the that title is because the first video to air on MTV was "Video Killed The Radio Star", by the British synthpop gruoup The Buggles. MTV was launched on August 1 1981, and that video made a statement that day. The statement was that it was a new era on the horizon. Things had begin to change.
As you know my blogs tend to ramble. So I suggest that you continue to read and everything will fall in place, now back to MTV. Before MTV you enjoyed your favorite artist by listening to them either on the radio or a good old cassette tape. MTV gave you the chance to see the emotion of songs. Artist began to create mini movies that explained their songs from start to end. As consumers, we grew to love it. It was perfect. And it didn't destroy radio, but it did put a dent in their pockets. It changed the way we viewed music.
The Internet has began to do the same thing. It has given us the ability to not only get music when we want it, but it has also given us the ability to personally know the artist we choose to be a fan to. We can track their every movement. We can obtain their music the second its recorded. We can see on twitter what they are doing at that very moment. We have been given the opportunity to welcome our consumers to join our everyday lives. This leads me to my current topic...BRANDING.
ARTIST ARE NOW EXTINCT!! The only thing left are brands. For example, the Nike brand. People trust in that little white check mark that's on the side of air force ones. We are willing to pay an extra 30 bucks for a solid shirt that has a Ralph Lauren Polo logo on it. If you close your eyes right now and say out loud "fast food" I guarantee the image in your mind will be either the McDonald's or burger king logo. You trust in these brands for the service they provide.
A close friend of mine by the name Heataman use to say to me "when it comes to chics, I don't really have game they just understand my story." That's branding. Once you have your product established the next step is telling the story behind the product. Allow your consumers to see the hard work it took to create what you are giving them. Give them the chance to respect your work just as much as you do. Use youtube as your own personal TV network. Show them the not only the success, but the disappointments the hard work the struggles, everything that was involved in making the product you are giving them. The best example I can give you is Day 26. We watch them go from a group of guys fighting for a spot on Bad Boy to becoming superstars. You not only purchased the album because you love the music, but because you were so happy for them. As Heataman would say...you understood their story.
Now along with branding yourself you have to ask "what will my brand stand for" this will determine what your consumers think of you. Whether its you being down to earth, or this cocky arrogant artist that feels the world should praise him/her, whatever it is that's what you need to be all the time. Everything about you needs to be a representation of that brand. For example you don't go to McDonald's for a five star meal do you? Of course you don't. You go there to get a bite to eat for cheap. And everything they do represents that. The dollar menu, a full combo meal for under 6 bucks, the drive through. That logo represents cheap, convenient, food. Therefore everything they do has to represent that. If McDonald's begin selling their combos for 80 bucks a plate they would go out of business the next day because that's not what they represent. That's not the brand they have created.
Make sure that your the expert for the service your brand provides. Your consumers depend on your expertise. When they see your logo or anything your brand may be affiliated with they expect one of two things. 1) A service or product even better than the last that they purchased from you or 2) to be taught to do what you do just as good. You have to be perfect at what you do, at what your brand stands for. There is no room for error. Here is an example. Lets say that your sick, extremely ill. Would you rather go to a doctor that has not only studied but mastered your illness and its cure? Or would you rather visit a doctor that knows little about the sickness you have and only makes an assumption of what the cure may be? My point exactly.
Now once your brand and its service is established, the next step is getting it to your consumers. Unfortunately its 6:15am and its becoming very difficult to keep my eyes open. In other words...I'M SLEEPY. So come back later this week and we'll discuss getting your brand out there. Deal? Alright, see you then.
Oh, but before I leave just want to plug something....MARV & CASH NEW MIXTAPE ALBUM COMING TO A DOWNLOAD NEAR YOU!!!!!
MARV & CASH MUSIC VIDEO FROM THE MIXTAPE ALBUM ALSO COMING TO DOWNLOAD NEAR YOU!!!
-CASH-
MYSPACE.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
TWITTER.COM/MARVANDCASH
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
As you know my blogs tend to ramble. So I suggest that you continue to read and everything will fall in place, now back to MTV. Before MTV you enjoyed your favorite artist by listening to them either on the radio or a good old cassette tape. MTV gave you the chance to see the emotion of songs. Artist began to create mini movies that explained their songs from start to end. As consumers, we grew to love it. It was perfect. And it didn't destroy radio, but it did put a dent in their pockets. It changed the way we viewed music.
The Internet has began to do the same thing. It has given us the ability to not only get music when we want it, but it has also given us the ability to personally know the artist we choose to be a fan to. We can track their every movement. We can obtain their music the second its recorded. We can see on twitter what they are doing at that very moment. We have been given the opportunity to welcome our consumers to join our everyday lives. This leads me to my current topic...BRANDING.
ARTIST ARE NOW EXTINCT!! The only thing left are brands. For example, the Nike brand. People trust in that little white check mark that's on the side of air force ones. We are willing to pay an extra 30 bucks for a solid shirt that has a Ralph Lauren Polo logo on it. If you close your eyes right now and say out loud "fast food" I guarantee the image in your mind will be either the McDonald's or burger king logo. You trust in these brands for the service they provide.
A close friend of mine by the name Heataman use to say to me "when it comes to chics, I don't really have game they just understand my story." That's branding. Once you have your product established the next step is telling the story behind the product. Allow your consumers to see the hard work it took to create what you are giving them. Give them the chance to respect your work just as much as you do. Use youtube as your own personal TV network. Show them the not only the success, but the disappointments the hard work the struggles, everything that was involved in making the product you are giving them. The best example I can give you is Day 26. We watch them go from a group of guys fighting for a spot on Bad Boy to becoming superstars. You not only purchased the album because you love the music, but because you were so happy for them. As Heataman would say...you understood their story.
Now along with branding yourself you have to ask "what will my brand stand for" this will determine what your consumers think of you. Whether its you being down to earth, or this cocky arrogant artist that feels the world should praise him/her, whatever it is that's what you need to be all the time. Everything about you needs to be a representation of that brand. For example you don't go to McDonald's for a five star meal do you? Of course you don't. You go there to get a bite to eat for cheap. And everything they do represents that. The dollar menu, a full combo meal for under 6 bucks, the drive through. That logo represents cheap, convenient, food. Therefore everything they do has to represent that. If McDonald's begin selling their combos for 80 bucks a plate they would go out of business the next day because that's not what they represent. That's not the brand they have created.
Make sure that your the expert for the service your brand provides. Your consumers depend on your expertise. When they see your logo or anything your brand may be affiliated with they expect one of two things. 1) A service or product even better than the last that they purchased from you or 2) to be taught to do what you do just as good. You have to be perfect at what you do, at what your brand stands for. There is no room for error. Here is an example. Lets say that your sick, extremely ill. Would you rather go to a doctor that has not only studied but mastered your illness and its cure? Or would you rather visit a doctor that knows little about the sickness you have and only makes an assumption of what the cure may be? My point exactly.
Now once your brand and its service is established, the next step is getting it to your consumers. Unfortunately its 6:15am and its becoming very difficult to keep my eyes open. In other words...I'M SLEEPY. So come back later this week and we'll discuss getting your brand out there. Deal? Alright, see you then.
Oh, but before I leave just want to plug something....MARV & CASH NEW MIXTAPE ALBUM COMING TO A DOWNLOAD NEAR YOU!!!!!
MARV & CASH MUSIC VIDEO FROM THE MIXTAPE ALBUM ALSO COMING TO DOWNLOAD NEAR YOU!!!
-CASH-
MYSPACE.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
TWITTER.COM/MARVANDCASH
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
Thursday, April 9, 2009
MARV'S "WTF NEWS OF THE MOMENT"
TO MR BILLY HUME. I WANT YOU TO SEE WHAT YOUR MIXING, ENGINEERING, AND PRODUCING AT THE ZONE STUDIO HAS LED OUR WORLD TO!!!...LOL!!!
MYSPACE.COM/MARVANDCASH
MARVANDCASH.BLOGSPOT.COM
YOUTUBE: MARV AND CASH
GOOGLE SEARCH: MARV AND CASH
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